Steeped in its British origins and spirit of adventure. The intrepid explorer and fashion enthusiast can discover in Belstaff a simple but refined luxury, for a modern lifestyle influenced by the rich history of the brand. Founded in 1924 in Stoke-on-Trent, Staffordshire, following the innovation of the first water-resistant waxed cotton, Belstaff was quickly chosen by a group that loved the freedom and boldness that the fabrics allowed them. Over the years they have worn the historic titans brand such as T.E. Lawrence, Amelia Earhart and Che Guevara and the most contemporary David Beckham, Jemma Kidd, Sarah Jessica Parker and Sammy Miller. The classic 4-pocket jacket with belt has become the most recognizable head of the twentieth century for the perfect racing kit. Under the management of JAB Holdings, Belstaff is now positioned as a brand of British heritage, whose identity of luxury sportswear has expanded including the ready-to-wear men's and women's collection, outerwear, bags, shoes and accessories. City and countryside, man and machine, speed and freedom come together to give life to a unique lifestyle brand of its kind.