Missoni is the luxury brand of men's and women's clothing and accessories, born in the first half of the 50s and produced by the couple formed by Ottavio Missoni and Rosita Jelmini. At the beginning of the 50s the Jelmini family owned a factory of shawls and embroidered fabrics in Golasecca, in the province of Varese, and Missoni had just opened a knitwear workshop in Trieste. The two get married starting together a new knitwear workshop in Gallarate. In 1960 the Missoni dresses began to appear in fashion magazines and two years later the worldwide success of the label was decreed thanks to the innovative use of the "Rachel" sewing machine. Born for shawls, Rachel is used in the creation of clothes that take on a new color and light look. The age d'or for Missoni, begins in the 70s, when the brand gets numerous awards all over the world, including the Neiman Marcus Fashion Award. In 1983 he created stage costumes for the first at La Scala Theater, "Lucia di Lammermoor" and three years later Ottavio Missoni was awarded the honor of Commendatore della Repubblica. The patterns and blends of colors are the unmistakable and identifying features of the brand, an icon of style, capable of bringing inspiration and innovation to the world of fashion, where even today, fifty years later, is the protagonist.