Baci & Abbracci is the Italian casual-sports clothing brand born in spring 2004, which belongs to the Milanese company Baci & Abbracci Collezioni Srl. Distinguished by the logo with the blue apple, the Baci & Abbracci brand collections have evolved over the various seasons and, as a pure emerging brand, Baci & Abbracci has quickly established itself as a brand trendy, appreciated by a large audience throughout Italy. Key elements of a consolidated success are the punctual and updated stylistic research, a widespread distribution throughout the national territory and a communication aimed at a target both male and female, of demanding 25/35 year olds and attracted by the news. After abandoning the pure logo, the brand has strengthened its philosophy, presenting an informal but elegant look, simple and refined at the same time, ideal for everyday use; transmitting values ​​such as friendship, love, passion mixed with complicity. With the Autumn-Winter 2010, the new B&A by Baci & embraces brand also made its debut, with more youthful, fresh and smart garments. Following the important results obtained, the Company has moved towards new markets: this is how Baci & Abbracci Kids for children from 0 to 16 years old, Baci & Abbracci Intimo, Baci & Abbracci Accessories, Footwear and Home Textile were born.