Lotto is the brand dedicated to sportswear and technical clothing, it is an invitation to enter a trendy world, where vintage taste is mixed with pop and new trends, creating a collection of unmissable shoes. Lotto Icon proposes 5 models of sneakers taking up the most loved and purchased shapes of its history and proposing them under a new vision in a contemporary key, at extremely competitive prices. Thanks to the partnership with Tradedoubler, through the TD Convert affiliate solution, Lotto Icon aims to promote the brand and convey traffic on its website, to increase purchases and brand awareness online. For the promotion of the program and the achievement of the growth objectives, Tradedoubler has at its disposal numerous tools and partners specialized in the fashion industry such as discount codes, cashback, loyalty, verticals, fashion comparators, influencers, bloggers and many others. Numerous partners build ad hoc packages to guarantee fashion brands a continuous or specific premium visibility in some important moments. "The partnership between Lotto Icon and Tradedoubler confirms the recognition of Tradedoubler as an expert partner in the fashion industry. The Lotto Icon brand has been added to numerous national and international brands that have allowed Tradedoubler to gain extensive experience in the sector. With the help of Tradedoubler and the possibility of implementing various strategies, Lotto Icon can reach new customers and increase online penetration ", says Alma Renna, Country Manager of Tradedoubler Italia.