The word Diadora from the Greek "dia-dora" which means "sharing gifts and honors". The sharing of successes, the sense of the team in competitive practice, the respectful competition of the companions and the adversaries, are some of the essential principles of the Diadora brand. This Diadora, rich in high and romantic meanings, is flanked by a symbol, a frieze that represents the concreteness of the artisan origin of the company that until 1948 made shoes, not a pair, or the tip of a dart but an open upper and stylized representing the main element for making a sport shoe for leisure time or work.