No is an emerging brand of men's knitwear, born from the idea of ​​a group of Tuscan boys, which combines Italian craftsmanship and quality with Japanese wisdom, from which it takes its name. In fact, the term No derives from Japanese culture, more precisely it is a form of theater dating back to the 14th century; the texts of the No are presented in such a way that each spectator can interpret the story in his own way. And it is from this philosophy that No's spring summer 2015 collection was born: check prints, stripes and butterfly motifs on materials such as cotton, linen, jersey, silk, sponge and sweatshirt available in shades of blue, emerald green, orange and lilac, as well as camel, khaki and milk shades. The collection designed by the Pecora style office with the collaboration of Marco Capaccioli, Claudia Cennamo and Marco Buffini, presented at the last edition of Pitti Uomo last June, is on sale in the best stores and boutiques in the world.