It is the new project that Pierluigi "Gigi" and Mario Boglioli, launched after the sale of the shares of the company that still bears their name. Gigi, born in 1957, grew up in a family of tailors in close contact with jackets, clothes and fabrics. After his studies he started working as a salesman in family stores, but soon his passion for research and style led him to join the creative team of Boglioli. In 1990, Gigi senses the need for a change in traditional tailoring and introduces a deconstructed and impeccable coat. It is 1999 when Gigi imagines a unique and personal garment made using washing and dyeing techniques with a surprising result. Thus was born the "garment dyed" jacket, which represents the breaking point between past and present. Gigi is proud of what has been done in the past, but believes that today it is necessary to look ahead. His mantra is "dont look back" and he would like to be recognized as one who is able to grasp the needs of changing times. This is the challenge of The Gigi.