Diesel is an Italian brand of casualwear and accessories for men, women and children, with a focus on jeans. The Vicenza company was founded in 1978 by Renzo Rosso, who together with other entrepreneurs of the province founded an industrial group, owner of several brands including Diesel. Renzo Rosso has intuited the versatility of denim, presenting it as a fashion garment for the day and for the evening, proposed in countless washes and variations, from délavé models to "vintage" jeans decorated with tears and splashes of color. The total look takes inspiration from fashion and art, from oriental and western aesthetics, interpreting a street-fashion style, versatile, avant-garde and trendy. Diesel launches first pieces of the wardrobe "beautiful on the reverse", with lots of colored side seams on the inside, to have impeccably turned up jeans. The proposals range from sneakers to the "jacket" jacket with kimono sleeves, from underwear to swimwear, from sweaters to accessories, such as bags, jewelery and watches. The denimwear lines offer a wide range of models of jackets, miniskirts, shorts and jeans, from slim fit to boot cut, wider underneath to wear with boots. Since its inception, the company has given life to several brands, which flank the main Diesel line, including: Diesel Black Gold (luxury casual wear), Diesel Kid (dedicated to the little ones), Diesel Denim Gallery (dedicated to jeans in limited edition) and Diesel Underwear (underwear).