Aquascutum developed the iconic trench coat in 1914, for use by the British military during World Wars 1 and 2. These garments received much praise from soldiers on the front line, due to their waterproof properties and reliable durability. This dedication to practicality and impeccable style meant that the trench soon after became an integral part of British fashion. 1953 saw the development of Wyncol fabric for use by explorer Edmund Hillary and his team during their first ascent of Mount Everest. This high-tech cotton and nylon poplin mix was capable of resisting winds of up to 100 MPH. This fabric was then used to manufacture outerwear for sale in-store. Six years later, yet another breakthrough in garment technology came to light. Aqua Five was hailed as the “greatest technical advance in rainwear”. The process involved impregnating each fibre of the fabric, resulting in a water repellent and crease resistant garment. Receiving the Queen’s award for export achievement in 1966, marked an increase in international attention and global success. Ten years later saw a feature in Vogue Magazine, to celebrate 125 years of the brand. During the 1980’s, the brand dressed a number of political figures, including Prime Minister John Major and Baroness Thatcher. In 1996, Aquascutum was elected to supply the official uniforms for the Great British Olympic Team. January 2015 saw Aquascutum’s London Collections: Men debut, designed by the head of menswear Thomas Harvey. The autumn/winter 2015 womenswear collection will be the first designed by new womenswear designer Kasha Crampton.